The CoolerServer Platform

Is three components:

a) The Cooler Server – the program which runs on your server and
generates your website layout dynamically, by combining custom
templates with your stored data. The CSP handles all functional
elements of your site, such as shopping cart, user registration, activity
logging, and search.

b) The CSP Desktop – the web-based administration tool, which is web-
based and can be run from any compatible browser (IE, FireFox).

c) The Payment Server – an optional component that integrates all credit
card processing directly into your site, and the Desktop administration
tool.

CoolerServer Presentation Layer

CoolerServer sites are custom designed to your specifications. We are not a
“template” application, but we use templates to provide a customizable
presentation layer. Your content is then integrated by our application and
presented using this template presentation layer. We can modify the site
presentation to reflect almost any look you desire, or a trained designer of
your choice can build designs, which we can integrate. If you have design
staff, they can also be trained to modify the presentation layer without our
involvement. The few non-customizable areas of our application, such as the
flow of the checkout process, were carefully constructed to mimic the
behavior of the best sites on the web.

Basic principles of Coolerserver, as an e-commerce and content management system:

1. Your web presence is a marketing tool, but not a print advertisement.
The design philosophy is different, and must encompass the wide
variety of user platforms and equipment.
2. The front end of the applications must be as easy to use for your site
visitors as we can possibly make it
3. The back end of our application must be as easy to use for site owners
/ site managers as we can possibly make it
4. Consistency is the real key – keeping every headline the same size,
sparse use of bolded or italicized text and simple to use navigation in
the most important display features on your web site.